This privacy statement discloses the privacy practices and policies for the Premier Group. At the Premier Group, we respect our customers and understand that you are concerned about privacy, so we’ve instituted policies intended to ensure that your personal information is handled safely and responsibly. We also have posted this privacy policy to let you know what kind of information we collect, how it is handled, with whom it may be shared, and what choices you have regarding our use of your information.

If you have any questions about this policy, you can contact us by e-mail at hriedel@premiergroup.net; by telephone at (716) 564-0956, or by postal mail at: Premier Group, P.O. Box 1432, Amherst, NY 14226-7432

What Information Do We Collect?
We collect your name, address, email address, and phone number. This information is gathered to make your shopping experience as a registered user the quickest, and easiest possible.

When you purchase a product from us in person, by phone or on-line, we collect your name, address, e-mail address and phone number. We also gather information on the person who will receive any gift you send (e.g., that person’s name and address) and we will retain a record of your purchases.

We also may receive some information about you from other sources and may add it to your account information. For example, we might get your updated address from a shipper or information on your preferences from another website conducting a promotion or event with us.

How Do We Use Your Information?
We may use your information in a number of ways, including the following:
To enhance your shopping experience. For example, we may offer special promotional mailers, letters and emails to members of our Premier Card program or inform you of special offers on products that have been previously purchased by you.

Do We Share Your Information?
The information gathered may be shared with corporate affiliates of Premium Wine & Spirits, Prime Wines & Spirits, Premier Gourmet and WineIsIt Corp. We also share the information with third parties, including responsible companies with which we have a relationship. For example:

WINEISIT.COM CORP. (www.wineisit.com) operates a Web site where you can access the Premier Group website and make purchases from one of its individual stores. When you use that Web site, both we and WINEISIT.COM CORP. will receive your information.

We retain WINEISIT.COM CORP. to manage a database containing certain customer information and/or to create and distribute e-mail and direct mail offerings. In those situations, WINEISIT.COM CORP. takes and/or causes outside parties performing work for it to take appropriate steps designed to ensure your information is used only to provide the services requested by us and not for other purposes. Additionally, we may share account or other information when we believe it is necessary to comply with law or to protect our interests or property. This may include sharing information with other companies, lawyers, credit bureaus, agents or government agencies in connection with issues related to fraud, credit or debt collection.

We will share aggregated demographic information with our corporate affiliates, parties performing work for us or WINEISIT.COM CORP. and advertisers. This is not linked to any personal information that can identify any individual person.

We may use an outside shipping company to ship orders, and a credit card processing company to bill users for goods and services. These companies do not retain, share, store or use personally identifiable information for any secondary purposes.

Finally, in the event that some or all of our business assets are sold or transferred, we generally would transfer the corresponding information about our customers.

Purchases and Ordering
In the event that you should make a purchase in person, by telephone or on-line, we request information from you on our order form. A purchaser must provide contact information (like name and shipping address) and financial information (credit card number, expiration date, and billing address). This information is used for billing purposes to verify the customer is of legal age, and to fill customers’ orders. If we have trouble processing an order, this contact information is used to get in touch with the user.

What Choices Do You Have Regarding the Use of Your Information?
We provide you with a number of choices regarding our handling of your personal information. If you do not want to receive promotional materials or email from us, our related corporate affiliates or WINEISIT.COM CORP. or do not want your information shared with unrelated third parties for marketing purposes, please contact Premier Group by phone at (716) 564-0956 or by mail at Premier Group, P.O. Box 1432, Amherst, NY 14226-7432 to notify us of your request. Please allow us 14 days from when the request was received to process your removal.

Additional Privacy Information
In addition to the privacy information contained herein, you may be entitled to additional privacy protections by state and federal law.